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Innovations in the Designing and Marketing of Information Services
Language: en
Pages: 293
Authors: Jesubright, John Jeyasekar
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-11-29 - Publisher: IGI Global

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Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing informatio
Marketing Information Products and Services
Language: en
Pages: 483
Authors: International Development Research Centre (Canada)
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: IDRC

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Contributed articles presented at a workshop held in 1994.
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Language: en
Pages: 532
Authors: Dadwal, Sumesh Singh
Categories: Business & Economics
Type: BOOK - Published: 2019-11-15 - Publisher: IGI Global

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Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this
New Service Development
Language: en
Pages: 348
Authors: James A. Fitzsimmons
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

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This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw
Technological Advancements in Library Service Innovation
Language: en
Pages: 300
Authors: Lamba, Manika
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2022-02-04 - Publisher: IGI Global

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Innovations in library services are rapidly developing within numerous areas including building design, program and event planning, patron experience and engage