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Innovation Engineering is a practical guide to creating anything new - whether in a large firm, research lab, new venture or even in an innovative student proje
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This book teaches readers the fundamentals of innovation and reduces them to practice in the context of entrepreneurship and intrapreneurship. It is a new, fres
Engineering the Everyday and the Extraordinary
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Scenario-focused Engineering
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Annotation Great technology alone is rarely sufficient today to ensure a products success. At Microsoft, scenario-focused engineering is a customer-centric, ite
Innovation Engineering
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This title explores the issue of innovation engineering, a feature that is essential to the continuation of growth and development in the commercial world. Disc