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This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies
Innovation and Marketing in the Video Game Industry
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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influe
Timing strategies of innovations in the video game industry
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Seminar paper from the year 2013 in the subject Computer Science - Games Engineering, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: Eng
Strategic Innovation
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Authors: Allan Afuah
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In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing
Innovation Games
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Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, the