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Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2020-11-29 - Publisher: Routledge
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their c
Language: en
Pages: 403
Pages: 403
Type: BOOK - Published: 2013-04-29 - Publisher: Que Publishing
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competit
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2008 - Publisher: Routledge
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can tu
Language: en
Pages: 163
Pages: 163
Type: BOOK - Published: 2021-02-23 - Publisher: Entrepreneur Press
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands.
Language: en
Pages: 170
Pages: 170
Type: BOOK - Published: 2019-11-30 - Publisher: Apress
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success
