Download or read book Improving Survey Questions written by Floyd J. Fowler and published by SAGE. This book was released on 1995-07-21 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.