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The twenty first century age has biggest changes on marketing strategies of organizations and institutions. These changes help companies to be very competitive
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This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition i
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Brands have an important role to play when it comes to consumer decision making. The study focuses on this aspect of consumer decision making when it comes to f
Consumer Behaviour
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Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consum