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Identity Constructions in Bilingual Advertising
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Type: BOOK - Published: 2018-09-03 - Publisher: Routledge

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This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries thro
Identity Constructions in Bilingual Advertising
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This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a crit
Advertising and Multilingual Repertoires
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Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnection
Foreign Languages in Advertising
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This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke
Advertising as Multilingual Communication
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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis