How to Measure Customer Satisfaction

How to Measure Customer Satisfaction
Author :
Publisher : Routledge
Total Pages : 160
Release :
ISBN-10 : 9781351930048
ISBN-13 : 1351930044
Rating : 4/5 (48 Downloads)

Book Synopsis How to Measure Customer Satisfaction by : Nigel Hill

Download or read book How to Measure Customer Satisfaction written by Nigel Hill and published by Routledge. This book was released on 2017-07-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!


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The success of your business is underpinned by competitiveness and profitability, both of which are maximized in the long run by doing best what matters most to