Download or read book How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It written by Patrick W. Jordan and published by John Wiley & Sons. This book was released on 2003-03-28 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.