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How Cities Become Brands

How Cities Become Brands
Author :
Publisher : Springer Nature
Total Pages : 234
Release :
ISBN-10 : 9783658437763
ISBN-13 : 3658437766
Rating : 4/5 (63 Downloads)
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Book Synopsis How Cities Become Brands by : Eric Häusler

Download or read book How Cities Become Brands written by Eric Häusler and published by Springer Nature. This book was released on with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Regardless of the lack of due attention paid to branding in cities, it has tried to establish a real foothold among cities and today city managers have accepted