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In "Healthcare Marketing Specialist - The Comprehensive Guide," readers will delve into the dynamic and increasingly vital world of healthcare marketing. This e
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A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all m
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A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts provides all the tools you need to confident
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Written specially for marketers just starting out in the healthcare industry, this comprehensive resource offers a variety of practical lessons that touch upon
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For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr