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Language: en
Pages: 609
Pages: 609
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Language: en
Pages: 338
Pages: 338
Type: BOOK - Published: 2018-11-30 - Publisher: Jones & Bartlett Learning
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl
Language: en
Pages: 239
Pages: 239
Type: BOOK - Published: 2013 - Publisher:
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti
Language: en
Pages: 264
Pages: 264
Type: BOOK - Published: 2012-09-28 - Publisher: Gower Publishing, Ltd.
In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare professionals. One consequ
