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An activity that originated in Western societies, backpacking has gained increasing popularity among Chinese millennials. In a spirit of the ‘search for self�
Marketing and Managing Tourism Destinations
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China and the EU in Context
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Brings together the research of world-class commentators on China from across Europe to explore the policy aspects of the China-EU relationship. Aimed at practi
Chinese Outbound Tourist Behaviour
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Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo