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Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environ
Language: en
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Type: BOOK - Published: 2016-04-14 - Publisher: Routledge
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environ
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel
Language: en
Pages: 195
Pages: 195
Type: BOOK - Published: 2019-11-26 - Publisher: Springer Nature
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi
Language: en
Pages: 185
Pages: 185
Type: BOOK - Published: 2006-08-11 - Publisher: Routledge
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour
