Genre Variation in Business Letters

Genre Variation in Business Letters
Author :
Publisher : Peter Lang
Total Pages : 420
Release :
ISBN-10 : 3039116819
ISBN-13 : 9783039116812
Rating : 4/5 (19 Downloads)

Book Synopsis Genre Variation in Business Letters by : Maurizio Gotti

Download or read book Genre Variation in Business Letters written by Maurizio Gotti and published by Peter Lang. This book was released on 2008 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.


Genre Variation in Business Letters Related Books

Genre Variation in Business Letters
Language: en
Pages: 420
Authors: Maurizio Gotti
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Peter Lang

DOWNLOAD EBOOK

The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, int
The Ins and Outs of Business and Professional Discourse Research
Language: en
Pages: 450
Authors: Glen Alessi
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-12-29 - Publisher: Springer

DOWNLOAD EBOOK

Winner of the Association for Business Communication’s Distinguished Publication on Business Communication Award 2016 This edited volume offers a collection o
Handbook of Business Communication
Language: en
Pages: 712
Authors: Gerlinde Mautner
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-07-24 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The pres
Pragmatics across Languages and Cultures
Language: en
Pages: 658
Authors: Anna Trosborg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-08-31 - Publisher: Walter de Gruyter

DOWNLOAD EBOOK

This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive,
Languages for Special Purposes
Language: en
Pages: 584
Authors: John Humbley
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-10-22 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

This handbook gives an overview of language for special purposes (LSP) in scientific, professional and other contexts, with particular focus on teaching and tra