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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Language: en
Pages: 388
Authors: Meier, Andreas
Categories: Computers
Type: BOOK - Published: 2012-01-31 - Publisher: IGI Global

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"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi
The Complexity Turn
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Pages: 274
Authors: Arch G. Woodside
Categories: Business & Economics
Type: BOOK - Published: 2017-02-16 - Publisher: Springer

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This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more
Inductive Fuzzy Classification in Marketing Analytics
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Pages: 143
Authors: Michael Kaufmann
Categories: Business & Economics
Type: BOOK - Published: 2014-06-04 - Publisher: Springer

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To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates
Handbook of Qualitative Organizational Research
Language: en
Pages: 521
Authors: Kimberly D. Elsbach
Categories: Business & Economics
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge

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This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapt
Handbook of Research on Narrative Advertising
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Authors: Yilmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2019-06-28 - Publisher: IGI Global

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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have