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Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this
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"More than 540,000 franchised businesses dot the American landscape, ringing up total sales of $758 billion - which equals almost one-third of the nation's reta
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Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights g
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Type: BOOK - Published: 2004 - Publisher: AMACOM/American Management Association
Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent at