Download or read book Food and Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.