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Language: en
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Type: BOOK - Published: 2000 - Publisher: Financial Times/Prentice Hall
Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically str
Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2007 - Publisher: Dog Ear Pub Llc
"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover, Consulting Director at HCD Research I
Language: en
Pages: 417
Pages: 417
Type: BOOK - Published: 2007-01-18 - Publisher: Routledge
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance
Language: en
Pages: 464
Pages: 464
Type: BOOK - Published: 2013-07-18 - Publisher: Routledge
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individ
Language: en
Pages: 214
Pages: 214
Type: BOOK - Published: 2012-02-08 - Publisher: John Wiley & Sons
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics th