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Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically str
Marketing Financial Services
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"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover, Consulting Director at HCD Research I
Financial Services Marketing
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Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance
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This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individ
The Financial Services Marketing Handbook
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The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics th