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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco
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Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By
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This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the encl
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