Related Books

Enhancing Customer Engagement Through Location-Based Marketing
Language: en
Pages: 325
Authors: Singh, Amandeep
Categories: Business & Economics
Type: BOOK - Published: 2023-03-07 - Publisher: IGI Global

DOWNLOAD EBOOK

Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptic
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Enhancing Customer Engagement Through Location-Based Marketing
Language: en
Pages: 0
Authors: Amandeep Singh
Categories: Cell phone advertising
Type: BOOK - Published: 2023 - Publisher:

DOWNLOAD EBOOK

Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptic
Cultural Marketing and Metaverse for Consumer Engagement
Language: en
Pages: 361
Authors: Singh, Amandeep
Categories: Business & Economics
Type: BOOK - Published: 2023-04-07 - Publisher: IGI Global

DOWNLOAD EBOOK

People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards i
Customer Engagement Marketing
Language: en
Pages: 332
Authors: Robert W. Palmatier
Categories: Business & Economics
Type: BOOK - Published: 2017-08-29 - Publisher: Springer

DOWNLOAD EBOOK

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge