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Empathetic Marketing
Language: en
Pages: 235
Authors: M. Ingwer
Categories: Business & Economics
Type: BOOK - Published: 2017-07-01 - Publisher: Springer

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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their cu
Marketing with Strategic Empathy
Language: en
Pages: 256
Authors: Claire Brooks
Categories: Business & Economics
Type: BOOK - Published: 2016-08-03 - Publisher: Kogan Page Publishers

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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every emp
Algorithmic Marketing and EU Law on Unfair Commercial Practices
Language: en
Pages: 280
Authors: Federico Galli
Categories: Law
Type: BOOK - Published: 2022-08-30 - Publisher: Springer Nature

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Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learn
Well-Designed
Language: en
Pages: 224
Authors: Jon Kolko
Categories: Business & Economics
Type: BOOK - Published: 2014-10-28 - Publisher: Harvard Business Review Press

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From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed wit
The Empathy Edge
Language: en
Pages: 0
Authors: Maria Ross
Categories: Business & Economics
Type: BOOK - Published: 2019-10-22 - Publisher: Page Two

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Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work m