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Doing Semiotics
Language: en
Pages: 255
Authors: Laura R. Oswald
Categories: Business & Economics
Type: BOOK - Published: 2020-06-04 - Publisher: Oxford University Press, USA

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The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality,
Doing Semiotics
Language: en
Pages: 208
Authors: Laura R. Oswald
Categories: Business & Economics
Type: BOOK - Published: 2020-06-03 - Publisher: Oxford University Press

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The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality,
Women in Social Semiotics and SFL
Language: en
Pages: 0
Authors: Eva Maagerø
Categories: Functionalism (Linguistics)
Type: BOOK - Published: 2023-05 - Publisher: Routledge Studies in Linguistics

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This book showcases interviews with nine women who have made pioneering contributions to social semiotics and systemic functional linguistics (SFL), highlightin
Doing Semiotics
Language: en
Pages:
Authors: Laura R. Oswald
Categories: Branding (Marketing)
Type: BOOK - Published: 2020 - Publisher:

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Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and hel
Paris School Semiotics
Language: en
Pages: 285
Authors: Paul Perron
Categories: Literary Criticism
Type: BOOK - Published: 1989-01-01 - Publisher: John Benjamins Publishing

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It has often been claimed that the aim of semiotics is to establish a general theory of systems of signification. However, as Jean-Claude Coquet notes in a rece