Related Books

Developing Service Products and Brands
Language: en
Pages: 54
Authors: Jochen Wirtz
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Ws Professional

DOWNLOAD EBOOK

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex
Professional Services Marketing
Language: en
Pages: 373
Authors: Mike Schultz
Categories: Business & Economics
Type: BOOK - Published: 2013-06-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to
From Products to Services
Language: en
Pages: 364
Authors: Laurie Young
Categories: Business & Economics
Type: BOOK - Published: 2008-08-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. S
Developing Services Brands by Going Beyond the Product-services Dichotomy
Language: en
Pages: 37
Authors: Leslie De Chernatony
Categories: Brand name products
Type: BOOK - Published: 1999* - Publisher:

DOWNLOAD EBOOK

New Service Development
Language: en
Pages: 345
Authors: James A. Fitzsimmons
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

DOWNLOAD EBOOK

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw