Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Author :
Publisher : IGI Global
Total Pages : 327
Release :
ISBN-10 : 9781668444986
ISBN-13 : 1668444984
Rating : 4/5 (86 Downloads)

Book Synopsis Developing Relationships, Personalization, and Data Herald in Marketing 5.0 by : Kaur, Jasmine

Download or read book Developing Relationships, Personalization, and Data Herald in Marketing 5.0 written by Kaur, Jasmine and published by IGI Global. This book was released on 2022-06-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.


Developing Relationships, Personalization, and Data Herald in Marketing 5.0 Related Books

Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Language: en
Pages: 327
Authors: Kaur, Jasmine
Categories: Business & Economics
Type: BOOK - Published: 2022-06-24 - Publisher: IGI Global

DOWNLOAD EBOOK

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between ol
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Language: en
Pages: 0
Authors: Jasmine Kaur
Categories: Business & Economics
Type: BOOK - Published: 2022 - Publisher: Business Science Reference

DOWNLOAD EBOOK

"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and
Smart and Sustainable Interactive Marketing
Language: en
Pages: 335
Authors: Irani, Hamid Reza
Categories: Business & Economics
Type: BOOK - Published: 2024-01-22 - Publisher: IGI Global

DOWNLOAD EBOOK

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies of
Enhancing Customer Engagement Through Location-Based Marketing
Language: en
Pages: 325
Authors: Singh, Amandeep
Categories: Business & Economics
Type: BOOK - Published: 2023-03-07 - Publisher: IGI Global

DOWNLOAD EBOOK

Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptic
Contemporary Challenges in Social Science Management
Language: en
Pages: 209
Authors: Anne Marie Thake
Categories: Business & Economics
Type: BOOK - Published: 2024-04-15 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Enriched and strengthened with European case studies of real-life situations providing a practical and industry insights, Part A and B collate experts in Econom