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Customer Relationship Management
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Pages: 495
Authors: Francis Buttle
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Routledge

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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici
Encyclopedia of New Venture Management
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Pages: 545
Authors: Matthew R. Marvel
Categories: Business & Economics
Type: BOOK - Published: 2012-05-18 - Publisher: SAGE

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The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental setti
Profit By Design
Language: en
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Authors: Mark Hocknell
Categories: Business & Economics
Type: BOOK - Published: 2019-11-30 - Publisher: Hambone Publishing

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Stop closing sales. Start opening relationships. It's time to design your business for profit. Management practices from last century are no longer enough to gr
Handbook of CRM
Language: en
Pages: 460
Authors: Adrian Payne
Categories: Business & Economics
Type: BOOK - Published: 2012-07-26 - Publisher: Routledge

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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of C
Customer Relationship Management
Language: en
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Authors: Srivastava Mallika
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Type: BOOK - Published: - Publisher: Vikas Publishing House

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With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the