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Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change; One- and Two-sided Communications in Persuasion
Language: en
Pages: 72
Authors: Elliott McGinnies
Categories:
Type: BOOK - Published: 1964 - Publisher:

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The report is concerned with the relative effectiveness of one-sided versus two-sided presentations of an issue. Japanese University students were presented eit
Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change
Language: en
Pages: 34
Authors: Elliott McGinnies
Categories: Attitude change
Type: BOOK - Published: 1963 - Publisher:

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Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change, an Overview of the Research
Language: en
Pages: 26
Authors: Elliott McGinnies
Categories:
Type: BOOK - Published: 1963 - Publisher:

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Contents: Development of Experimental Materials The Issues Measuring Instruments Persuasive Communications Translation Design of the Experiments Generalization
Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change
Language: en
Pages: 86
Authors: Elliott McGinnies
Categories: Attitude change
Type: BOOK - Published: 1963 - Publisher:

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CROSS-CULTURAL INVESTIGATION OF SOME FACTORS IN PERSUASION AND ATTITUDE CHANGE. Perception of a Speaker as Determined by Communication Content
Language: en
Pages: 24
Authors: Elliott McGinnies
Categories:
Type: BOOK - Published: 1965 - Publisher:

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In order to determine the effect of communication content upon perceptions of a speaker, data from a questionnaire used in 3 previous experiments designed to me