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Language: en
Pages: 382
Pages: 382
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new covera
Language: en
Pages: 325
Pages: 325
Type: BOOK - Published: 2011-01-19 - Publisher: John Wiley & Sons
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se
Language: en
Pages: 474
Pages: 474
Type: BOOK - Published: 2011-09-02 - Publisher: John Wiley & Sons
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2016-01-29 - Publisher: Routledge
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol
Language: en
Pages: 275
Pages: 275
Type: BOOK - Published: 2020-05-13 - Publisher: Rowman & Littlefield
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces stude
