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Creating Corporate Reputations : Identity, Image and Performance
Language: en
Pages: 322
Authors: Grahame Dowling
Categories:
Type: BOOK - Published: 2000-12-07 - Publisher: OUP Oxford

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Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to h
Creating Corporate Reputations
Language: en
Pages: 0
Authors: Grahame Robert Dowling
Categories: Brand name products
Type: BOOK - Published: 2023 - Publisher:

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Corprate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands, and it presen
Corporate reputation
Language: en
Pages: 319
Authors: Ángel Alloza
Categories: Business & Economics
Type: BOOK - Published: 2013-06 - Publisher: Editorial Almuzara

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Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attra
Building Corporate Identity, Image and Reputation in the Digital Era
Language: en
Pages: 399
Authors: T C Melewar
Categories: Business & Economics
Type: BOOK - Published: 2021-07-29 - Publisher: Routledge

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Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book a
The SAGE Encyclopedia of Corporate Reputation
Language: en
Pages: 1876
Authors: Craig E. Carroll
Categories: Business & Economics
Type: BOOK - Published: 2016-05-04 - Publisher: SAGE Publications

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What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communica