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Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even t
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Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind
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​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the
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In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the