Country-of-origin (COO) Effect on Chinese Consumers' Evaluation of New Zealand Milk Powder
Author | : Ming Ming Luo |
Publisher | : |
Total Pages | : |
Release | : 2011 |
ISBN-10 | : OCLC:778002783 |
ISBN-13 | : |
Rating | : 4/5 (83 Downloads) |
Download or read book Country-of-origin (COO) Effect on Chinese Consumers' Evaluation of New Zealand Milk Powder written by Ming Ming Luo and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Author supplied keywords: Country-of-origin (COO); Chinese consumers; dairy product; milk powder; New Zealand; product evaluation.