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Counterintuitive Marketing
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Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-c
Intuitive Marketing: What Marketers Can Learn from Brain Science
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Authors: Stephen Genco
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Type: BOOK - Published: 2019-10-20 - Publisher: Intuitive Consumer Insights LLC

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Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies."
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The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner,
Management and Leadership of Educational Marketing
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The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education
Does Marketing Need Reform?
Language: en
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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a sele