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Corporate Social Responsibility
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Pages: 96
Authors: Kolja Paetzold
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Diplomica Verlag

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This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such
Corporate Social Responsibility as an International Strategy
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Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and
Corporate Social Responsibility as an International Marketing Approach
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Authors: Kolja Paetzold
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Type: BOOK - Published: 2010-02-24 - Publisher: diplom.de

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Inhaltsangabe:Introduction: The purpose of this paper Corporate Social Responsibility (CSR) as an International Marketing Approach is to identify an approach to
International Marketing and Corporate Social Responsibility
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Cover -- Editorial boards -- Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts -- Corporate social responsi
Corporate Social Responsibility in the Global Business World
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This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real ca