Download or read book Consuming Modernity written by Carol Appadurai Breckenridge and published by U of Minnesota Press. This book was released on 1995 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to illustrate that what is distinctive about any particular society is not the fact of its modernity, but rather its own unique debates about modernity. Behind the embattled arena of culture in India, for example, lie particular social and political interests such as the growing middle class, the entrepreneurs and commercial institutions, and the state. The contributors address the roles of these various intertwined interests in the making of India's public culture, each examining different sites of consumption. The sites which are explored include cinema, radio, cricket, restaurants and tourism. The book also makes distinct the differences among public, mass and popular culture.