Consumer Satisfaction And Complaining Behaviour
Author | : H.C. Purohit |
Publisher | : Mittal Publications |
Total Pages | : 128 |
Release | : 2004 |
ISBN-10 | : 8170999243 |
ISBN-13 | : 9788170999249 |
Rating | : 4/5 (43 Downloads) |
Download or read book Consumer Satisfaction And Complaining Behaviour written by H.C. Purohit and published by Mittal Publications. This book was released on 2004 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims To Identity The Determinants Of Satisfaction And In Order To Test The Strength Of Relationship To Develop A Model Which Can Help Predict Satisfaction Behaviour At The Time Of Purchase. The Model Prepared Has Been Tested With The Help Of Logistic Regression. Five Chapters A Questionaire And A Useful Bibliography.