Consumer Perceptions Towards Taboo Ads Evidence from Lebanon

Consumer Perceptions Towards Taboo Ads Evidence from Lebanon
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Total Pages : 0
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ISBN-10 : OCLC:1410718455
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Book Synopsis Consumer Perceptions Towards Taboo Ads Evidence from Lebanon by : Marwan Azouri

Download or read book Consumer Perceptions Towards Taboo Ads Evidence from Lebanon written by Marwan Azouri and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taboo ads are becoming a very controversial practice in the world and especially in the middle-east region, where culture and ethnic tradition play a vital role. Mainly taboo ads topics are drugs, sex, suicide, nudity, religious symbols, and physical abuse of women. Ads evolved from being seen in magazines and newspaper to a worldwide business, which is covered by television, billboards, moving billboards, and internet. We want to understand and describe the Lebanese consumer perception toward taboo ads. We are going to study the provocation of taboo in ads, and its effect to the brand image, plus the effects it has on the consumer decision in buying the product or using the service offered.


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