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Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action
Author :
Publisher : South Western Educational Publishing
Total Pages : 824
Release :
ISBN-10 : PSU:000025878363
ISBN-13 :
Rating : 4/5 (63 Downloads)
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Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael

Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.


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Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international)