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CONFESSIONS OF AN ADVERTISING MAN 2ND E
Language: en
Pages: 192
Authors: Ogilvy
Categories: Business & Economics
Type: BOOK - Published: 1989-01-09 - Publisher: Scribner

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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that
Confessions of an Advertising Man
Language: en
Pages: 0
Authors: David Ogilvy
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:

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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestsel
Summary
Language: en
Pages: 28
Authors: Chase Adams
Categories:
Type: BOOK - Published: 2018-07-31 - Publisher: Createspace Independent Publishing Platform

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Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was
American Automobile Advertising, 1930-1980
Language: en
Pages: 295
Authors: Heon Stevenson
Categories: Transportation
Type: BOOK - Published: 2008-11-24 - Publisher: McFarland

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This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three"
Media Selling
Language: en
Pages: 576
Authors: Charles Warner
Categories: Social Science
Type: BOOK - Published: 2020-07-17 - Publisher: John Wiley & Sons

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The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide