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Competition in Marketing

Competition in Marketing
Author :
Publisher : Springer Science & Business Media
Total Pages : 156
Release :
ISBN-10 : 9783835092778
ISBN-13 : 3835092774
Rating : 4/5 (78 Downloads)
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Book Synopsis Competition in Marketing by : Vera Magin

Download or read book Competition in Marketing written by Vera Magin and published by Springer Science & Business Media. This book was released on 2007-12-27 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.


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