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As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-do
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Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while Ch
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China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media. 750 million people are active on its Social Mediascape and t
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Pages: 289
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This volume provides the most expert, up-to-date and multidisciplinary analyses on how the contemporary media function in what has rapidly become the world's bi
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Type: BOOK - Published: 2016-04-30 - Publisher: Springer
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines exe
