Capitalising on Culture, Competing on Difference
Author | : Finbarr Bradley |
Publisher | : Blackhall Publishing |
Total Pages | : 372 |
Release | : 2009-02-23 |
ISBN-10 | : 1842181491 |
ISBN-13 | : 9781842181492 |
Rating | : 4/5 (91 Downloads) |
Download or read book Capitalising on Culture, Competing on Difference written by Finbarr Bradley and published by Blackhall Publishing. This book was released on 2009-02-23 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: After two decades of exceptional economic growth and cultural change, Ireland faces the greatest challenge yet: creating a sustainable competitive advantage to guarantee its success in the future. Finbarr Bradley and James Kennelly recommend a renewed sense of national identity as social and cultural capital to maintain and enhance Ireland’s economic development.