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Cambridge Marketing Handbook: Digital
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Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

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In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and
Cambridge Marketing Handbook: Digital
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In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and
Cambridge Marketing Handbook: Communications
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Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

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Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing
Cambridge Marketing Handbook: Research
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A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the bas
Cambridge Marketing Handbook: Distribution
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Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and