Download or read book Business the Richard Branson Way written by Des Dearlove and published by Amacom Books. This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now you can find out what ten key business secrets lie at the heart of the Branson management style and the Virgin empire. Business the Richard Branson Way charts his spectacular career and examines how his unique abilities - as savvy negotiator, dazzling newsmaker, creative leader, and more - have made him one of the most colorful, dynamic, and successful businessmen in the world.