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Building Brands in the Indian Market
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Pages: 468
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How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing
Building Brand Value
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Categories: Advertising
Type: BOOK - Published: 2006 - Publisher: Tata McGraw-Hill Education

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Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a business entity build brand valu
Changing Paradigms, Competitive Strategies and Role of 'Integrated Marketing Communication in Building Brands in Indian Market'
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Building Brands in Indian market is on an evolutionary process. The behavior of Indian consumer can not be simply grouped as emerging market behavior. The deman
Managing Indian Brands
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Type: BOOK - Published: 2009-11-01 - Publisher: Vikas Publishing House

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The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to
Brand Building and Marketing in Key Emerging Markets
Language: en
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Authors: Niklas Schaffmeister
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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a det