Breakthrough Licensing from a Manufacturer's Perspective

Breakthrough Licensing from a Manufacturer's Perspective
Author :
Publisher : Brand Alive
Total Pages : 165
Release :
ISBN-10 :
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Breakthrough Licensing from a Manufacturer's Perspective by : Pete Canalichio

Download or read book Breakthrough Licensing from a Manufacturer's Perspective written by Pete Canalichio and published by Brand Alive. This book was released on 2019-01-01 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to perform due diligence, negotiate contracts, and more.


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Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. However,