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Book of Branding
Language: en
Pages: 313
Authors: Radim Malinic
Categories: Design
Type: BOOK - Published: 2019-11-11 - Publisher: Brand Nu Limited

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Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to
Branding Books Across the Ages
Language: en
Pages: 372
Authors: Helleke van den Braber
Categories: Business & Economics
Type: BOOK - Published: 2021-04-20 - Publisher: Amsterdam University Press

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As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its
Hello, My Name Is Awesome
Language: en
Pages: 96
Authors: Alexandra Watkins
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Berrett-Koehler Publishers

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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look
The Power of Branding
Language: en
Pages: 73
Authors: Tony Sinanis
Categories: Education
Type: BOOK - Published: 2014-09-04 - Publisher: Corwin Press

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Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators
Archetypes in Branding
Language: en
Pages: 128
Authors: Margaret Hartwell
Categories: Design
Type: BOOK - Published: 2012-09-13 - Publisher: HOW Books

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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of s