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Branding Post-Communist Nations
Language: en
Pages: 281
Authors: Nadia Kaneva
Categories: Business & Economics
Type: BOOK - Published: 2011-09-19 - Publisher: Routledge

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Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of
Nation Branding in Post-communist Romania
Language: en
Pages: 324
Authors: Bianca-Florentina Cheregi
Categories: Nation-building
Type: BOOK - Published: 2018 - Publisher:

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm
Language: en
Pages: 254
Authors: Robert A. Saunders
Categories: Science
Type: BOOK - Published: 2016-07-07 - Publisher: Routledge

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This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their com
Nation Branding and International Politics
Language: en
Pages: 270
Authors: Christopher S. Browning
Categories: Political Science
Type: BOOK - Published: 2023-10-15 - Publisher: McGill-Queen's Press - MQUP

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Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While na
Nation Branding in Modern History
Language: en
Pages: 300
Authors: Carolin Viktorin
Categories: History
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books

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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti