Related Books

Branded in History
Language: en
Pages: 320
Authors: Ramya Ramamurthy
Categories: Business & Economics
Type: BOOK - Published: 2021-10-25 - Publisher: Hachette India

DOWNLOAD EBOOK

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consu
The Brand and Its History
Language: en
Pages: 528
Authors: Patricio Sáiz
Categories: Business & Economics
Type: BOOK - Published: 2022-03-16 - Publisher: Routledge

DOWNLOAD EBOOK

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge f
A Secret History of Brands
Language: en
Pages: 212
Authors: Matt MacNabb
Categories: Business & Economics
Type: BOOK - Published: 2017-07-30 - Publisher: Pen and Sword

DOWNLOAD EBOOK

The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t
Nation Branding in Modern History
Language: en
Pages: 300
Authors: Carolin Viktorin
Categories: History
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books

DOWNLOAD EBOOK

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Global Brand Power
Language: en
Pages: 133
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn