Related Books

Brand Valued
Language: en
Pages: 314
Authors: Guy Champniss
Categories: Business & Economics
Type: BOOK - Published: 2011-07-05 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Succ
Brand Valuation
Language: en
Pages: 205
Authors: Luc Paugam
Categories: Business & Economics
Type: BOOK - Published: 2016-04-28 - Publisher: Routledge

DOWNLOAD EBOOK

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers
Managing Brand Equity
Language: en
Pages: 334
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Brand Valuation
Language: en
Pages: 236
Authors: Raymond Perrier
Categories: Brand name products
Type: BOOK - Published: 1997-01-01 - Publisher:

DOWNLOAD EBOOK

The International Brand Valuation Manual
Language: en
Pages: 448
Authors: Gabriela Salinas
Categories: Business & Economics
Type: BOOK - Published: 2009-09-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the fie