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Language: en
Pages: 218
Pages: 218
Type: BOOK - Published: 2011-08-15 - Publisher: Marshall Cavendish International Asia Pte Ltd
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations.
Language: en
Pages: 140
Pages: 140
Type: BOOK - Published: 2017-06-15 - Publisher: Marshall Cavendish International Asia Pte Ltd
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations.
Language: en
Pages: 229
Pages: 229
Type: BOOK - Published: 2020-11-15 - Publisher: Marshall Cavendish International Asia Pte Ltd
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exac
Language: en
Pages: 327
Pages: 327
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Language: en
Pages: 393
Pages: 393
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
